About ITS
IN THE SAND is a fun shop and permanent jewelry experience. Our mission is to create effortless, stylish looks for busy women, helping them feel confident and comfortable without compromising on fun. The majority of our jewelry is sourced from talented Hispanic women. As a Latin-owned small business, we are committed to supporting our community and delighting our customers with beautifully handmade jewelry that embodies our vibrant culture.
The IN THE SAND girl is always on the move—she’s a busy mom, pet mom, teacher, or running her own business. She wants to look good without spending too much time thinking about her outfit. We’re here to make shopping easy, so she knows that with just one piece, she’s ready to take on the world, looking cute and staying comfy.
I hope you love it here as much as I do. xoxo, Vivi
